I follow Kimberley Gordon (founder of Wildfox) since years. She has this really sweet, inspiring blog called I love Wildfox.
I really love her sense of asthetic plus she always has something light pink in her posts;)
This photoshoot wasn´t for her own brand but she was the art director for the new campaign for the polish lingerie brand God Save Queens.
I have to admit the designs are not mind blowing and u see alot of this style recently.
But i love, love the pictures and the mood and of course the pink hair.
This was her inspiration:
I imagine queens through the ages in their underwear, this one I felt pulled by a 17th century queen, a mistress and a confidant. After becoming vampires they are exiled into the country where they live alone, pining in their underwear, feeding on pet birds and reading Justine by Marquis De Sade over and over again.
Photos: Kimberley Gordon
Models: Katiusha Feofanova, Helene Desmettre, Veridiana Feirrera
Makeup: COLLEEN RUNNÉ
Hair: Linh Nguyen